No, this isn’t going to be a text about a revelatory new pop culture phenomenon that’s on my mind this week … far from it, actually, seeing that the second, much raved about season of Fleabag hit Amazon streaming in April 2019 already. A real oldie, an instant classic. But man, it’s so good, on literally all levels, that I have been watching and rewatching and then watching again, latest over the last couple of days. So here we are, with the second Fleabag inspired intro … I just can’t help myself. More specifically, I have been prompted to think about whether a guinea pig themed café (pronounced in that very specific way Phoebe Waller-Bridge says it) is a good investment. It probably isn’t and we are in agreement with one of the sweetest, most underrated characters of the series here … the initially reluctant, but then quite sweet bank manager who has to decide about the venture’s financial fate. 

But say you weren’t to invest in a coffee shop, or any brick and mortar business for that matter, what are some of the other options, beyond real estate I mean? Which, friends, brings us to asset classes. The completionist side of me REALLY wants to dive deep into this and give you All. The. Details. Plus extensive lists with pros and cons (I mean, who wouldn’t want to make a fortune collecting rarified dessert wines). But if I pause and take a deep breath I know you will actually be better off if we keep it moving. Maybe two general rules, though: With different asset classes available, you need to think about your investment goal and horizon. And you should diversify as much as possible, minimising risks across different types of assets. Wanna knock yourself out and read all about the stock market or how to invest in art? Sure. A few helpful links below (we’d still be here tomorrow if I was to summarise all of this. Letting others do the work for once).